In January 2020, 3B Scientific, the world's leading manufacturer and marketer of anatomical models and medical simulation products for healthcare and patient education, announced that it has entered into an agreement to acquire iSimulate Pty. Ltd. (“iSimulate”), a leader in clinical education technology offering smart and cost effective medical simulation solutions.
“iSimulate has revolutionized simulation training in healthcare through its creative simulation solutions including ALSi, REALITi, CTGi and AURiS,” said Todd Murray, CEO of 3B Scientific. “We are extremely excited to further develop the 3B Scientific platform and add the great products and people of iSimulate to our company. Our 3B Scientific global distribution footprint including fourteen commercial locations is uniquely positioned to further support and accelerate the growth of iSimulate products worldwide.”
iSimulate CEO Peter McKie added, “We are proud of the progress we have made with our company and Anthony, Bobby and I decided that the 3B Scientific team would be the best partner for us to expand and grow the business in the years to come. We are excited for the next step in our journey and appreciate the support from our customers worldwide. We look forward to working closely with Todd and his team.”
Read the full acquisition press release here.
iSimulate was founded in 2011 by Peter Mckie and Anthony Lewis. Anthony was working on a solution for taking simulation training outside a simulation center and increasing the fidelity of simple manikins. Peter was working on a solution for reducing the expensive equipment cost of Advanced Life Support training courses.
Anthony and Peter were independently working on their own project to improve medical simulation and realized they had come to the same solution when the taught together in an Advanced Life Support Training in Canberra.
Only 6 months later, iSimulate was ready to launch the first version of the ALSi Patient Monitor and Defibrillator at the International Meeting of Simulation in Healthcare in San Diego. “We were overwhelmed with interest” says Peter, “for 3 days we did not stop demonstrating the concept we had come up with.” On return to Australia, Anthony and Peter realized the concept they had come up with could not only solve their initial training problems, but revolutionize the world of healthcare simulation.
With the mission to provide cost effective, reliable and realistic simulation tools, iSimulate speaks to the heart of the simulation community. It was not long after the launch of ALSi and they were ready to launch REALITi, an innovative concept of a complete simulation ecosystem for highly advanced patient monitoring and team training. While the iSimulate team grew, they were also establishing great relationships with the manufacturers of real patient monitors. Today, iSimulate offers an impressive library of all of these proprietary monitors simulated in every detail. Customers can simply select the patient monitors and defibrillators they work with every day and need to train on.
iSimulate constantly expands this list of simulated patient monitors with newly integrated manufacturer screens. If you would like to find out more, check the product listings or simply contact us to discuss your simulation requirements here.
iSimulate provides smart simulation solutions for patient monitoring that are used by organizations across the world. By using the best of current mobile technology, iSimulate creates products that are more realistic, cost effective and simpler to use than traditional systems. This allows educators to spend more time training and less time worrying about the technology.
All of the systems are portable, allowing the flexibility to train anywhere at any time. iSimulate collaborates with medical experts and manufacturers to ensure uncompromising levels of detail. With ongoing software development, all of the iSimulation systems are continuously updated.
REALITi 360 is a modular simulation ecosystem incorporating a patient simulator, CPR feedback and video in a single system. Starting with 2 tablets in the basic version (REALITi Plus), REALITi is a highly advanced patient monitor simulator which mimics proprietary monitors and defibrillators. By adding more modules, a complete in-situ simulator with live video streaming, CPR feedback and simulated patient records can be created (full version REALITi Pro).
Working with many defibrillator and monitor manufacturers, we have created hyper-realistic interfaces which look and work like the real thing.
See all product specifications of REALITi Patient Monitor Simulator here.
CTGi is an economical, highly advanced and realistic fetal heart rate monitor simulation package. Using just two iPads, the lightness and simplicity of CTGi makes it ideal for in-situ training. CTGi allows you to create realistic traces with exceptional detail.
See all product specifications of CTGi Real-time Fetal Heart Rate Simulator here.
Dr. Anthony Lewis
Originally from Wales, Anthony now lives in Australia and as well as leading research and development at iSimulate, he continues to create and run medical education courses and work as an anaesthetist in various hospitals. Following the acquisition of iSimulate by 3B Scientific, Anthony continues in his role as Medical Director for iSimulate.
Peter Mckie
As the CEO of iSimulate, Peter used his extensive experience in healthcare, business and education to full effect. Following the acquisition of iSimulate by 3B Scientific, Peter continues in his role as Head of iSimulate Strategy and Innovation.
Bobby Syed
As President of the Americas for iSimulate, Bobby used his vast knowledge in emergency services and corporate markets to focus on business growth and establishing iSimulate as a market leader in the medical simulation industry for patient monitoring, vital signs simulation and defibrillation training in EMS and ALS education. Following the acquisition of iSimulate by 3B Scientific, Bobby continues in his role as Chief Operating Officer for iSimulate.
To read all details about the iSimulate team, please visit isimulate.com/team